What is Database Marketing ?
A methodical strategy for collecting, combining, and processing customer data is database marketing. Customer relationship management is another name for database marketing, which is a type of direct marketing. A company's database is compiled and kept up to date with information on both current and potential clients. An organization's ability to better understand and market to its consumers as a result of the data collection process increases the likelihood of future purchases. Companies including merchants, technology suppliers, insurance firms, and other services may utilize database marketing as a marketing tactic. Since they will generate more transaction data, which means more opportunities to locate new prospects, huge client bases are best suited for this marketing strategy. ...