What is Database Marketing ?
A methodical strategy for collecting, combining, and processing customer data is database marketing. Customer relationship management is another name for database marketing, which is a type of direct marketing. A company's database is compiled and kept up to date with information on both current and potential clients. An organization's ability to better understand and market to its consumers as a result of the data collection process increases the likelihood of future purchases. Companies including merchants, technology suppliers, insurance firms, and other services may utilize database marketing as a marketing tactic. Since they will generate more transaction data, which means more opportunities to locate new prospects, huge client bases are best suited for this marketing strategy. Although databases have long been used in traditional marketing to store customer data, the database marketing method stands out